Andrew Twigg Design Studio, Ltd

Red State, Blue State

>It’s not what you think.

The New York Times recently posted an article concerning the effects of color, specifically red and blue, on cognitive tasks.

In the study cited in the article, participants performed tasks with words and images shown on a computer screen against fields of a red, blue, or neutral background. Red correlated with better performance in attention-related tasks while blue correlated with better performance in creative tasks.

There’s another neat study cited involving room color and its affect on how partygoers chose a room, whether or not they stayed a long time, and how thirsty or hungry they were while in the room.

The New York Times article is a good read and if you’re really intrigued, check out some of the studies and detailed articles:

Blue or Red study

Spatial Color Study

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